Marketing Trend Report — Mobile Marketing
01 Jun 2011 Leave a Comment
in Uncategorized Tags: branding, BrandWorks], corporate appareal, Marketing, mobile, mobile marketing, promotions, Shannon Reinhardt
My last blog was about the marketing trends on apparel. Now I would like to shed some light on the marketing trends for mobile marketing. Mobile marketing is the newest and the hottest form of marketing for businesses of all kinds. So what is mobile marketing and and what can it do for me?
Mobile Marketing: Smartphones are everywhere. As Apple is about to introduce the iphone 5, the 3G and 4G versions will become very affordable to the age 13-21 demographic. This means more people are going to their cell phone instead of their computer. 97% of people read their text messages. To capture this audience, the most popular way is short-code texting. Example: text BRAND to 55777. Now, the person has opted-in to your marketing and expects to receive information, coupons, or promotions to your company. Popular marketing techniques are Text to Win where every 5th person wins a prize, Text to Code where an auto-reply text is the coupon for your product or service to be used now, and Text to PDF where your printed information is emailed. This saves money on printed material as well as distribution.
Also, QR codes can be used to offer a video from your YouTube page. Once a video is viewed, the default is to your YouTube page where they can view other videos as well. QR codes should come with a mobile-optimized landing page. Something that can be created and edited in just a few minutes.
I hope this information has given you some fresh insight. Please let me know if you want more information on Mobile Marketing I would be glad to get you to the right person to help you. Be on the look out for my next Marketing Trend Report.
Many Blessings,
