Go Small – Go Often:
16 Jun 2011 Leave a Comment
in Uncategorized Tags: #1 Health, branding, cell phones, gain customers, Marketing, mobile, Selling Smart, Shannon Reinhardt
Time for another marketing trend report. So next on the hit list is the topic: Go Small – Go Often.
Marketing is most effective when touching the same audience multiple times. Promotional items that are used over and over, day to day are most successful. Brand reinforcement is the key. To target your audience, opt-in is key. Here’s How: Mobile Marketing as discussed earlier is 100% opt-in. Direct mail should come with a coupon, offer, or other way to lure a prospect. Buy very nice, desirable give-a-ways and have prospects and/or customers earn them with a visit to your store, post a review on Facebook, to interact with your company in a unique to you way. Also, say Thank You and give a gift. Need a reason? A spike in their sales, your company anniversary, customer appreciation, holiday, celebrate their success, or other information found on their website or Facebook page. “It’s the thought that counts” rings true. People want to be liked and appreciated. They will react positive to most any gift.
I was on a training call today titled “Women Selling Smarter” with expert in promotional products and education, Rosalie Marcus. During the call she said some key tips that pertain to any business. Here is one tip that hits home for almost every sales person: Don’t Work with the wrong client. Think about the type of client you want, write it down, and find them! Stop wasting your time with clients that are hard to work with, always want a price cut, will shop your competition that they have no relationship with, and never pay on time! Hope that this helps you and your business!
Until next time!!!! Many Blessings 
Shannon
