One Size Does Not Fit All: Promotions for Every Individual Business
22 Jul 2011 Leave a Comment
in Uncategorized Tags: #1 promotions, BrandWorks], Custom design, customer loyalty, Doylestown promotional product, incentives, Lehigh Valley Apparel, Lehigh Valley Promotional Product, Promotional Products, Shannon Reinhardt
Summer is HOT and so are we! BrandWorks is turning up the heat with great ideas for your business, outdoor event, family reunion, vendor event, or any occasion where you may need a promotional product, a give-away item, corporate apparel, or custom shirts! So here comes another tip for your business called…
One Size Does Not Fit All
Custom Promotional Product Design......We make your Big ideas BIGGER!
Customer Acquisition — Customer Retention — Internal Promotion.
Each of these marketing activities require different items, budgets, quantities, creativeness, and campaigns. Customer Acquisition may require three to five stages; prospecting, initial call, follow up, close, and follow up after the sale. Customer Retention could depend on how aggressive your competition and industry is. If you sell a specialty product or service, your customer base could be small; therefore, may suppliers may be competing for the same dollars. Consistent client interaction may be important. Internal Promotion is key. As the economy improves, employees may look to increase their income by leaving your company for new opportunities. Employee turnover is expensive. Having an Employee Appreciation program in place develops loyalty and increases productivity. Also, Safety Programs, Sales Incentives, and Benchmark Successes all should be rewarded. People expect appreciation and recognition.
I hope that this is some good information for you and your business. Check out our new website!
Have a great summer!
Shannon
